Social Media Is Dead — Here's Why You Should Try Email Marketing Instead
Share
Introduction
As social media platforms become more saturated and unpredictable, smart entrepreneurs are turning to email marketing as a powerful, reliable alternative.
In this video, WTSG and Yeno Mason explain what email marketing is, how to start your first free campaign, and how to automate your emails to stay connected with your audience — all using simple tools like Mailchimp.
What Is Email Marketing?
Timestamp: 1:03
Email marketing is the practice of sending targeted messages directly to people's inboxes.
Unlike social media, where algorithms control who sees your content, email marketing gives you direct access to your audience, allowing for higher engagement and better conversions.
Building an email list is like owning a digital asset — one that you control, not a tech company.
How to Start Your First Email Campaign for Free
Timestamp: 1:43
Starting your first email marketing campaign doesn’t have to cost a thing.
Yeno Mason walks you through setting up your first campaign step-by-step, using free platforms like Mailchimp.
Key steps include:
-
Creating an account
-
Importing your contacts
-
Designing your first email
-
Scheduling your send time
Consistency is key — even one email a week builds momentum.
Using Mailchimp for Automation
Timestamp: 2:10
Mailchimp makes automation incredibly easy.
Automation allows you to set up emails that automatically send based on user behavior (like signing up, clicking a link, or making a purchase).
Yeno shows you how to:
-
Create an automation sequence
-
Set up a welcome email
-
Trigger emails based on audience activity
Automation saves you time and keeps your audience engaged without you constantly being hands-on.
Organizing Interests with Excel Sheets
Timestamp: 2:38
An important tip from Yeno: track your subscribers' interests and hobbies using a simple Excel sheet.
This lets you personalize your emails, making them more relevant and boosting engagement.
The more you know about your audience, the more value you can offer them.
Avoiding the Spam Folder
Timestamp: 3:30
Sending great emails doesn’t matter if they end up in spam.
Yeno shares tips to:
-
Use authentic subject lines
-
Avoid spam trigger words
-
Encourage readers to whitelist your email address
Deliverability is just as important as content!
How Often Should You Email?
Timestamp: 3:45
Finding the right email frequency is crucial.
Email too much and you’ll annoy people. Email too little and they’ll forget about you.
Yeno suggests:
-
Once a week to stay top-of-mind
-
Adjusting frequency based on your audience’s behavior
Always focus on quality over quantity.
What Topics Should You Send?
Timestamp: 4:19
Struggling to come up with content? Here are a few ideas Yeno recommends:
-
Industry tips and tricks
-
Product or service updates
-
Inspirational stories
-
Exclusive deals and promotions
Providing consistent value is the secret to keeping your list engaged.
Create a Personalized Experience
Timestamp: 5:05
Personalization matters more than ever.
Using tools like Mailchimp and your Excel sheet, you can:
-
Address subscribers by name
-
Segment your audience based on interests
-
Tailor your messaging for different groups
Personalized emails can significantly boost open and click rates.
Focus on Your Email Open Rate
Timestamp: 5:25
Finally, your open rate tells you how effective your campaigns are.
Yeno shares strategies to improve it:
-
Write irresistible subject lines
-
Send at optimal times
-
Keep your list clean and updated
A strong open rate is a sign that your audience trusts you — and trust is everything in marketing.
Conclusion: Build Your Email Empire Today
Social media isn't dead — but it’s unreliable. Email marketing gives you control, connection, and long-term success.
By learning the basics, setting up automation, and focusing on personalized communication, you can build a thriving audience that will support your brand for years to come.
Ready to ditch the algorithms?
Watch the full video and start your first email campaign today!